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Halo Top


Managed a library of social media assets (video, photo, etc.) through project management skills and software for a brand that has captivated taste buds and empower health-conscious individuals to indulge in a truly delightful way.


As a dedicated Creative Services Associate at Fact & Fiction, I had the privilege of aiding in the management of Halo Top's social media presence, catering to a diverse and engaged audience. Utilizing the versatile project management tool Wrike, I efficiently coordinated and meticulously organized all social media assets coming in from our talented creative team. From captivating imagery to engaging copy, I ensured that every piece of content was polished and aligned with Halo Top's brand voice.

I diligently maintained an
up-to-date repository of all social media assets, including relevant information such as captions, hashtags, and posting dates. By doing so, I ensured that our creative team had easy access to the latest materials and could seamlessly review and provide feedback. I also collaborated closely with the team to incorporate any necessary updates or modifications, ensuring that the content remained fresh, engaging, and aligned with Halo Top's evolving brand guidelines.

In the fast-paced world of social media, I recognized the importance of accurate and timely communication. Hence, I regularly updated the statuses of posts within our project management system, providing clear visibility to stakeholders regarding the progress of each social media asset. This enabled effective collaboration and allowed all team members to stay informed about the content pipeline and expected delivery timelines.

Through my meticulous organization, strategic planning, and effective utilization of project management tools, I played a key role in delivering exceptional social media content for Halo Top. By engaging their audience with captivating visuals, compelling copy, and timely scheduling, I helped Halo Top maintain a strong online presence and foster a loyal community of ice cream enthusiasts.

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