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Marketing & Advertising Communications Specialist

Halo Top


Managed a library of social media assets (video, photo, etc.) through project management skills and software for a brand that has captivated taste buds and empower health-conscious individuals to indulge in a truly delightful way.


As a dedicated Creative Services Associate at Fact & Fiction, I had the privilege of aiding in managing Halo Top's social media presence, catering to a diverse and engaged audience. Utilizing the versatile project management tool Wrike, I efficiently coordinated and meticulously organized all social media assets from our talented creative team. 

I diligently maintained an
up-to-date repository of all social media assets, including relevant information such as captions, hashtags, and posting dates. This ensured that our creative team could easily access the latest materials and seamlessly review and provide feedback.

In the fast-paced world of social media, I recognized the importance of accurate and timely communication. Hence, I regularly updated the statuses of posts within our project management system, providing clear visibility to stakeholders regarding the progress of each social media asset. This enabled effective collaboration and allowed all team members to stay informed about the content pipeline and expected delivery timelines.

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